Sessions / mo
4
Non-brand organic, at the end
About 222,700 people a month search for products in your categories in the UK. 30 of your 34 main terms are now answered by AI before anyone clicks — a whole channel where people are actively asking which brand to buy, and you are not in the answer. And of the 60 search terms that convert best in your Google Ads, you appear organically on 3, which last quarter came to 4 impressions and no clicks.
None of this is broken. It has simply never been built. The catch is that it only gets harder: every brand that starts before you is one more you have to get past later. A supplement brand of your size should be on page one for its own product categories — and right now you are on page one for nothing but your own name.
In one sentence: the demand you already pay Google for is searched a quarter of a million times a month, most of it is winnable, it is being absorbed into AI answers as we speak — and the job is to get Rock and Roses into the pages and answers where those decisions are made, then build the authority that keeps you there.
Two things you control: how fast you go, and how long you run it. Pace buys speed. Time buys efficiency. Set both, then set the two numbers only you know — how your traffic converts and what a customer is worth to you.
Keyword counts are Ahrefs' record of the lowest domain rating currently holding a page-one and top-five slot on each of your 32 priority keywords — not our projection. Sessions and profit are the run rate at the end of the period, not an average across it. Click-through by position uses a standard curve with a 35% reduction wherever an AI Overview is present, which is 30 of your 34 terms. The relationship between placements and domain rating is our estimate, from comparable programmes. Profit per customer defaults to £130 — a £200 lifetime value at 65% margin. Put your own number in.
Doubling the pace roughly halves the time to each rung, but it does not change what a customer costs — you are paying twice as much to arrive twice as fast. What lowers cost per customer is running long enough to stop climbing and start holding. 20 placements a quarter for 3 years reaches the same place as 40 for 18 months, and costs £96,000 less to get there.
At around 240 placements you have the authority to reach every keyword on your list. Past that the programme steps down to maintenance and the cost falls with it. We are not going to keep selling you placements you no longer need — the calculator does that automatically, and so will we.
7 things decide whether this works. 3 are ours, 2 are yours, 2 are shared. All of them are visible from day one — there is nothing here that only reveals itself at month nine.
| Search term | Searches / mo | Difficulty | You rank |
|---|---|---|---|
| collagen powder | 48,000 | 12 | — |
| marine collagen | 23,000 | 2 | — |
| best collagen supplements | 17,000 | 23 | — |
| probiotics for women | 7,500 | 3 | — |
| magnesium complex | 7,300 | 0 | — |
| marine collagen powder | 4,400 | 0 | — |
| All 32 priority terms | 222,700 | 24 at 15 or under | 0 |
Ahrefs, United Kingdom, August 2026. Difficulty is 0–100.
30 of your 34 money keywords now return an AI Overview. Google answers above the results from a handful of cited sources. If you are not one of them, the click does not happen.
Sitting in your own Search Console, verbatim: "i live in the united kingdom. give me a list of marine collagen brands that are known for the best sustainability."
Nobody types that. That is an assistant researching on a customer's behalf, and you surfaced — at three impressions. This is your wife's magnesium search, showing up in your own data.
This is the part most brands never get explained to them, and it is the whole reason a domain rating sits still for years. Google and the AI models do not count links. They weigh them.
Directory entries, aggregators, price-comparison scrapers, app and platform plumbing, network sites that list every Shopify store they can find.
Every growing store accumulates these. You do not ask for them and they arrive anyway. They are not harmful and they are not worth removing — they simply carry no weight, because nobody reads the pages they sit on.
A real article on a site with real readers, where a writer recommends your product in context — the ingredient, the dosage, who it suits.
This is what actually moves domain rating, because the page has an audience and a reputation of its own. It is also the kind of page an AI model quotes when someone asks which magnesium to take.
Being named in "best marine collagen UK" on a site that already holds page one for it.
You inherit its position instead of trying to outrank it. This is how you reach the 57% of your ad spend that goes on "best of" searches — where page one is BBC Good Food, Vogue and Which?, and no brand is ever going to displace them.
Sorted by whether anyone actually visits the linking site, almost all of your 488 referring domains are type one — the automatic kind. Strip those out and a single genuine editorial placement remains: mybaba.com.
That is not a failure and it is not unusual. It is what a link profile looks like when nobody has ever gone out and built the other two types on purpose. That is the job.
| Brand | DR | Referring domains | Organic visits / mo |
|---|---|---|---|
| Absolute Collagen | 45 | 1,631 | 43,152 |
| Elavate | 40 | 698 | 33,228 |
| Vital Proteins UK | 38 | 768 | 11,871 |
| OneVit | 24 | 460 | 2,039 |
| Rock and Roses | 5 | 488 | 112 |
OneVit has 460 links and a domain rating of 24. You have 488 and a domain rating of 5. Practically the same number — 5 times the standing. Theirs are the second and third kind.
Of the 7 inputs behind every number on this page, 5 are measured, 1 is yours, and 1 is our estimate.
| Input | Value | Where it comes from | Status |
|---|---|---|---|
| The demand exists | 222,700 searches / month | Ahrefs, UK, 32 priority keywords | Measured |
| The category is reachable | 24 of 32 at difficulty ≤15 | Ahrefs | Measured |
| Which keywords each rung unlocks | 10 → 15 → 22 → 27 | Ahrefs' record of the lowest domain rating currently ranking | Measured |
| These searches convert | 1.90% of clicks | Your own account, twelve months | Measured |
| AI is already intermediating | 30 of 34 terms | Live search results, August 2026 | Measured |
| What a customer is worth | You set it in the calculator | You | Yours |
| How fast placements move a domain | 240 placements to the top of the ladder | Lemonet's judgement, from comparable programmes | Estimated |
You already build products from search demand. The volumes, the difficulty and the AI presence are all checkable in any Ahrefs account in ten minutes, by you or by anyone you ask.
How many quality placements it takes to move a domain from 5 to 45. That is the single estimated line, it is what you are hiring us for, and section 06 is how you watch it happen month by month rather than waiting to find out.
Organic revenue lags the work by roughly a quarter, so judging this on sales at day 60 tells you nothing. These move first. Everything is baselined in week one, so each report is a comparison rather than a claim.
| What happens | When | How you check it yourself |
|---|---|---|
| Everything baselined | Week 1 | Rankings, citations, share of voice, link quality — captured before we place anything |
| On-page and technical fixes shipped | Weeks 1–3 | Your developer applies our spec |
| First placements live and indexed | Day 30 | We send you every URL |
| Non-brand impressions rising | Day 30–60 | Your own Search Console — visibility before clicks |
| AI citations and share of voice moving | Day 60–90 | aiMentions — the fastest-moving metric on this list |
| First non-brand page-one rankings | Day 90–120 | Search Console and rank tracking |
| Domain rating moving | Month 4 onward | Ahrefs, any account, anyone can verify it |
If the indicators are not moving by day 90, that is a conversation we should have at day 90 — not at month twelve. 6 months is the minimum sensible commitment because the first quarter is almost entirely foundation.
No new headcount. No content team. No platform change. Nothing touches your ad account, your theme or your fulfilment.
What we spend with publishers on your behalf. £400 for the placement and £100 for the article written to sit in it — £500 each, passed through at cost. Every pound of it lands on a placement, we make nothing on it, and you see the invoices.
What Lemonet earns. Strategy and keyword mapping, publisher selection and negotiation, the content, the on-page spec for your developer, AI visibility tracking and monthly reporting. 20% on quarterly deployment, 25% on monthly — a percentage of media, so our income only grows when yours does.
This table follows the calculator at the top of the page. Change the pace or the deployment up there and these numbers change with it.
| Line | Amount |
|---|---|
| Placements | 20 per quarter |
| Media budget, at £500 each | £10,000 |
| Management fee | 20% — £2,000 |
| You pay | £12,000 per quarter |
| Across a year | £48,000 |
| Refundable deposit to hold your start date | £1,200 |
Below that there are not enough placements landing each month to build momentum, and you would be paying for a programme that never gets going.
Committing to publishers ahead of time lets us buy better, so the fee is 20% rather than 25%. Monthly is roughly 4% more across a year and easier on cash flow. Both buy exactly the same placements.
We are booked up at the moment, so a start date has to be held. The strategy work — the full keyword map, the placement plan, the on-page spec — begins before anything is signed, and that is real time from our side.
10% of the first quarter secures your slot. On signature it is credited straight to your account, so it is not a fee — it is the first part of your media budget, paid early. And if you decide at any point during the contract that this is not for you, it is refundable.